Microsoft Announcement - ChatGPT Added to Bing Search Engine

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Updated Versions of Bing and Edge

Microsoft has unveiled an updated version of its Bing search engine and Edge web browser, powered by artificial intelligence (AI). The revamped search engine will provide not only a list of results, but also answer questions and chat with users, and generate content in response to queries. Microsoft has partnered with OpenAI to run the updated Bing on a more powerful language model than the one that underpins OpenAI's chatbot, ChatGPT.


Wave of Interest in AI Chatbots

The update comes as the success of ChatGPT has sparked a wave of interest in AI chatbots and competition among tech giants to launch similar tools. Google has also announced plans to roll out its own AI tool similar to ChatGPT in the near future. Microsoft is hoping to implement the new tools into other web browsers in the future.


Available With Full Access in the Coming Weeks

The updated Bing will be available for the public to try for limited queries, with full access to roll out to millions of users in the coming weeks. Microsoft is already incorporating ChatGPT into its products, including its cloud computing platform, Azure. Analysts believe that further integration of ChatGPT into Microsoft's search platform could result in significant share shifts from Google to Microsoft.


Allow Users to Search in a New Way

The new Bing will allow users to search for products and information in a new way, by chatting with the tool for additional information. For example, a user could search for TVs to buy, click on the chat section, and ask Bing for information such as the best TVs for gaming and the least expensive options. The tool could also create a vacation itinerary, generate an email with the itinerary, and even translate the email into other languages if necessary.


Updated Edge Browser

The updated Microsoft Edge browser will have the Bing capabilities built in, allowing users to chat with the search tool on the side of a web page and ask questions about the content. This new capability is described as a "co-pilot" to help users navigate the web.


Google Declared a Code Red Situation

Many experts believe that the AI technology behind ChatGPT could cause a significant disruption in the online search industry. In the two months since its launch, the viral tool has been used to generate essays, stories, song lyrics, and answer questions that were previously searched for on Google or other search engines. The attention on ChatGPT has reportedly prompted Google to declare a "code red" situation for its search business.


Microsoft's Partnership with OpenAI Will Continue

In conclusion, Microsoft's updated Bing search engine and Edge web browser, powered by AI, will provide a new way of searching for information and products. With its ability to chat with users and generate content, the tool has the potential to revolutionize the online search industry. The company's partnership with OpenAI will provide the updated Bing with a more powerful language model, which will enhance the user experience. Microsoft's move to incorporate ChatGPT into its search platform could result in significant shifts in market share from Google to Microsoft.



Image from microsoft.com

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