Time Magazine Partners With AI Startups OpenAI and ElevenLabs

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Time Magazine Partners With AI Startups OpenAI and ElevenLabs

Time Magazine, founded 101 years ago by Henry Luce, is embracing the generative AI age through new partnerships with AI startups OpenAI and ElevenLabs. These collaborations mark a significant shift for the historic publication, integrating advanced AI technologies into its operations.


Partnership with OpenAI

Time Magazine has announced a partnership with OpenAI, the creator of ChatGPT and other AI models like DALL-E 3, Whisper, and Codex. This collaboration will allow OpenAI to access Time's current and archival content for training its models. In return, Time will benefit from distribution and exposure through ChatGPT, which will serve up summaries and potentially reproductions of Time's content, linking back to the original articles.


Additionally, Time will gain access to new tools and models developed by OpenAI. These tools can enhance Time's journalism and business activities. According to Time's press release, the partnership aims to develop new products for its audience and refine the delivery of journalism through feedback and practical applications.


Expanding AI Collaborations

This partnership with Time is the eighth such collaboration OpenAI has established with major media companies. Previous partnerships include The Atlantic, Vox Media, Meredith Dotdash, The Financial Times, Axel Springer, The Associated Press, and The American Journalism Project. However, notable media companies like The New York Times and Condé Nast have not partnered with OpenAI. The New York Times is currently suing OpenAI and Microsoft over alleged copyright infringement, while Condé Nast has remained independent.


Collaboration with ElevenLabs

Time is also partnering with ElevenLabs, an AI startup specializing in voice cloning and audio AI. ElevenLabs' "Audio Native" player will be implemented on Time's website, automatically narrating written articles using AI-generated voices. This feature, tested since 2023, was officially launched on select articles, including one about President Joe Biden's leadership style.


ElevenLabs' new iOS app, ElevenLabs Reader, allows users to have any web text content or digital files narrated by AI voices. This move aligns with Time's mission to provide access to trusted information through new engagement avenues.


Implications for Time and AI in Media

Time's embrace of AI technologies demonstrates a strong vote of confidence in the potential of AI to transform media. The success of these partnerships in reaching a larger audience remains to be seen. While Time's previous ventures into NFTs and the Metaverse have not significantly impacted its revenue or business health, the AI partnerships may prove more beneficial.


The immediate utility of ElevenLabs' audio narration technology, for instance, offers a clear advantage. It provides a service that would be costly to produce otherwise. For the AI companies, the partnerships offer more content for training their models and validation from established brands, enhancing their credibility and reach.


Conclusion

Time Magazine's partnerships with OpenAI and ElevenLabs signify a forward-thinking approach to leveraging AI in media. These collaborations could potentially reshape how Time engages with its audience and distributes its content. While the long-term impact of these ventures remains uncertain, the immediate benefits suggest a promising future for AI adoption in the media industry.


Image:  Wikipedia

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