Samsung's Bixby: Will Get An AI Makeover to Compete With ChatGPT
Samsung's Bixby: Will Get An AI Makeover to Compete With ChatGPT
Bixby To Get Generative AI
Samsung is preparing to breathe new life into its Bixby virtual assistant with a Generative AI (GenAI) upgrade. This move aims to position Bixby as a formidable competitor to established AI platforms like ChatGPT, Google's Gemini AI, and Apple's Siri. The anticipated upgrade will be driven by Samsung’s proprietary Large Language Model (LLM), which promises to significantly enhance Bixby's capabilities.
Bixby Has Struggled to Gain Widespread Adoption
Bixby, introduced several years ago as Samsung's answer to Siri, Alexa, and Google Assistant, has not yet achieved the traction Samsung hoped for. Despite initial ambitions to make Bixby the default assistant across its devices, it has struggled to gain widespread adoption. However, with advancements in AI technology and a strategic partnership with Google, Samsung plans to revamp Bixby and reintroduce it as a powerful AI chatbot with integrated voice support.
Bixby AI Upgrade Coming Soon in 2024
While Samsung did not showcase the upgraded Bixby at the recent Galaxy Unpacked event, the company has hinted at a significant reveal in 2024. During the launch of the Galaxy Z Fold 6 and Z Flip 6 models, a senior Samsung executive discussed the forthcoming improvements to Bixby, emphasizing that the new version will leverage Samsung’s own LLM. This development marks a crucial step in Samsung’s strategy to enhance Bixby’s functionality and competitive edge.
High Stakes for Bixby's Future
The success of this AI upgrade is pivotal for Bixby’s future. If the enhancements fail to deliver the expected improvements, Samsung may have to consider other platforms or fully integrate Google's Gemini AI into its ecosystem. The upcoming changes reflect Samsung’s determination to ensure Bixby remains relevant and competitive in the evolving landscape of virtual assistants.
Conclusion
In conclusion, Samsung's planned GenAI makeover for Bixby represents a critical effort to reinvigorate its virtual assistant and compete with leading AI platforms. With significant upgrades on the horizon, Bixby may finally achieve the capabilities and recognition Samsung has long envisioned.
Source: News 18 - Samsung Says Bixby Is Alive And Will Get A GenAI Makeover To Rival ChatGPT
Image: Firmbee from Pixabay
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